The Family Office started its digitization journey four years ago with the aim of improving its customer service and enabling investors to access the best investments in the simplest ways possible. During this period, the company launched its client application and the first digital investment platform of its kind in the region, to provide exclusive deals that were not previously available to individual investors but instead limited to billionaires.
In his interview with Argaam, Al Omran indicated that the digital investment platform of The Family Office determines the risk appetite of the investor and their needed liquidity within 10 minutes before generating a proposal for asset allocation and diversification in deals with the best global companies. Additionally, Al Omran announced during LEAP 2024 that The Family Office will soon enable individuals to invest starting from 50,000 SAR in deals that were previously limited to a specific type of investors. This announcement aligns with Vision 2030 in the Kingdom to encourage individuals to save and invest for the long term.
In response to a question about the challenges the wealth management sector is facing in the region, especially from a technological perspective, Al Omran stated that the digitization journey is long and complex due to the need for large capital and attracting the best talents in programming, data analysis, and artificial intelligence. As for The Family Office, the company has successfully worked over the past four years to overcome these challenges and effectively integrate the attracted talents as part of one team to help achieve investors' goals, serve them transparently, and provide them with the best investment opportunities worldwide.
On the other hand, Al Omran addressed the topic of startups that launch applications with new ideas without conducting any market study, focusing solely on returns and overlooking risks. The challenge here is to find sufficient funding for sustainability and acquire a sufficient number of customers to achieve profitability as soon as possible.
Al Omran concluded the interview referring to The Family Office's experience. The company avoided falling into this mistake as it manages assets exceeding 8 billion SAR. The company's journey towards digital transformation reflects a high level of professionalism through the restructuring of its operations and transitioning from traditional to digital work, an achievement that is only realized through strategic thinking and technological integration.
About The Family Office
The Family Office in Bahrain, Dubai, and its Riyadh-based wealth manager, The Family Office International Investment Company, are regulated by the Central Bank of Bahrain, The Dubai Financial Services Authority, and the Capital Market Authority of Saudi Arabia, serving hundreds of families and individuals. The firm helps clients achieve their wealth goals through custom-made investment strategies that cater to their unique needs.
Disclaimer:
The Family Office Co. BSC (c) is a Category 1 Investment Firm regulated by the Central Bank of Bahrain C.R. No. 53871 dated 21/6/2004. Paid Up Capital: US$10,000,000. The Family Office Co. BSC (c) only offers products and services to ‘accredited investors’ as defined by the Central Bank of Bahrain.
The Family Office International Investment is a joint stock closed company owned by one person. Paid-up capital SR20 million. CR No. 7007701696. Licensed by the Capital Market Authority (no. 17-182-30) to carry out arranging, advisory and managing investments and operating funds, with respect to securities.
The Family Office Company B.S.C. (c), DIFC Branch is a Recognized Company in the Dubai International Financial Centre (“DIFC”) under registration number 6567 and regulated by the Dubai Financial Services Authority (“DFSA”). The Family Office Company B.S.C. (c), DIFC Branch is not permitted to deal with Retail Clients (as defined in the DFSA’s Conduct of Business Module). Hence, only Non-Retail Clients should act upon this document.